On February 22nd I began the 21 Day Novel Challenge. I wasn’t sure if I could pull it off, and if I could pull it off I wasn’t sure if the book would sell. It was a scary experiment, but I committed to it.

I’m so glad I did. Destroyer turned out to be a blast to write, and the reviews have been largely positive. As of this writing it has 97 reviews, and 92% are either four or five star.

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To contrast, No Such Thing As Werewolves took seven months to get this same number of reviews.

Destroyer is also my top seller, by far. In the first thirty days I had 927,793 pages read, and sold 3,836 ebooks.

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One of the big metrics I tracked was sales rank. I boldly stated that Destroyer would crack the top #1,000 books on Amazon, and settle in somewhere under #10,000.

How did Destroyer do? The worst rank was #714, and the average for the first 30 days was #588 in the store. Wow. Just wow.

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Finally, I was tracking mailing list subscribers. An author’s mailing list is the lifeblood of their career, because it gives us the ability to tell fans about new releases. I streamlined my process, using the short story Exiled as a reader magnet for the series.

The results were astonishing. My best month for subscribers was 150. When I started the 21 Day Novel Challenge that jumped to 500 signups. Destroyer’s first month brought in a thousand new subscribers.

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So what are my conclusions? You CAN write a book quickly, and have it still be a good story. What’s more, if you write that story to market you can break into a brand new genre and make a good living doing it.

If you’re more of a videophile check out the 21 Day Challenge Videos and the Launch to Market series!

Destroyer’s First 30 Days of Sales Data


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